I bet you didn’t know this guy’s name is Matt Lesko. You probably know him as “that annoying, screaming, question mark suite wearing guy” — yeah — THAT GUY. He’s made millions being bold and annoying and he didn’t spend millions to do it.
If you’re part of a market research organization, you’re probably acutely aware of the shifts that have been going on in Market Research. Maybe they upset you. But this is a good thing. That’s your brain’s way of telling you that it’s time to do something different. And the good news is, the sooner you get to finding something different – the better for your bottom line.
I used to go crazy working in a manufacturing environment and hearing sales people or executives go on and on about how “our customers” were different. They were “industrial buyers”. They were part of a buying center or committee
Western Wats announced the release of {n}fusion sampling – a sampling methodology that expands and diversifies the reach of online sampling frames beyond managed panel.
I have this client that is completely number-obsessed. Sometimes I wonder if they do the research we do to avoid actually talking to their customers.
Organizations often use market segmentation to focus on attractive customer groups, drive differentiation, and better align with customer needs. As a result, the marketing department most often uses it. But market segmentation has true, organization-wide applications.
We all have that friend, peer, boss, employee, associate…you know, the guy who always knows how everyone should do everything, how to run every company and every country, the space program and so on.
Online communities are havens for gleaning insights and building brand. What\’s new is the same platform used to manage the community and capture feedback, can be applied to manage member-hosted, in-home parties. In person!
Bellomy Research, Inc. (BRI) announced today the release of Version 1.1 of their SmartIDEAS™ Community application. This new version allows members of BRI’s private Market Research Online Communities (MROCs) to upload mobile pictures via the application and displays the monthly Points Leader Board used for monthly incentives.
Toluna, one of the world’s leading online research panel and survey technology providers, today announces the company’s plans for future growth, including the successful rollout of the company’s global operations platform, respondent investment and a key new hire.
The social media platforms have been “a-buzz” recently, revisiting an old foe this past month with discussions and debates over adopting ISO standards for research. I can see both sides of this issue with a market research industry that is plagued with perceptions of “black box” methodologies and the need for certain methodologies to be standardized and perhaps certified.
Highly qualified customers who “come to you” are a Marketer’s dream. No matter the particular bent of the Marketer, her ultimate goal is the betterment of the company via the coupled channels of customer loyalty, sales, and brand excitement.
Every marketer wants customer loyalty, even brand evangelism, but it seems that one of the key factors in achieving these goals is providing quality customer service.
There are people who truly deserve to be famous because of their talent and contributions to this world. Oprah, Kanye West, Steve Jobs are a few examples of people who are well deserved of their notoriety
ooVoo, a high quality video communication service with 13 million registered users and growth of more than 600,000 new users monthly in 2010, today announced the results of a blind study conducted by a third party research firm to demonstrate how its product stacks up against category leader Skype.
Thumbspeak LLC launched the company and was announced as one of the 20 finalists in the MobileBeat 2010 Startup Competition. Proving that it has what it takes to stand out in the crowd, Thumbspeak was picked by a panel of experts and advisors as one of the hottest companies in the mobile space.
To address the many ethical and methodological issues developing in the wake of social media research’s emergence, CASRO has established a task force charged with defining salient topics and soliciting industry-wide commentary with an eye toward crafting guidelines that may be included eventually within The CASRO Code of Standards & Ethics.
On Tues August 24th, 2010, SurveyAnalytics teamed up with Chris Robson, Chief Scientist and Co-Founder of Parametric Marketing to present : Learn How to Use MaxDiff Analysis Create Products People Want To Buy We had 80 guests in attendance. In our session Chris Robson covered the following: What is MaxDiff? -Why all the fuss? -Problems [...]
Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey software and panel management software solutions, today announces the release of a new case study featuring its client Research Concepts and their utilization of the Kinesis Panel™ solution.
