Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey software and panel management software solutions, today announces the release of a new case study featuring its client Research Concepts and their utilization of the Kinesis Panel™ solution.

Western Wats UK survey research panel, Opinion Outpost UK, now includes over 100,000 panelists. The firm’s UK panel launched earlier this year and, through its unique mix of panel management techniques and recruiting methods, has quickly grown to 100,000 members.

he University of Georgia (UGA), in conjunction with the Marketing Research Institute International (MRII), announce the launch of the new Principles of Pharmaceutical Marketing Research: An Online Certificate Course.

There are several problems really. The first is the name. It should really be called applied cognitive neuroscience (ACN), because that is what it is. Hopefully this would counter all the specious arguments about it being scientific.

If you’re part of a market research organization, you’re probably acutely aware of the shifts that have been going on in Market Research. Maybe they upset you. But this is a good thing. That’s your brain’s way of telling you that it’s time to do something different. And the good news is, the sooner you get to finding something different – the better for your bottom line.

I used to go crazy working in a manufacturing environment and hearing sales people or executives go on and on about how “our customers” were different. They were “industrial buyers”. They were part of a buying center or committee

Western Wats announced the release of {n}fusion sampling – a sampling methodology that expands and diversifies the reach of online sampling frames beyond managed panel.

I have this client that is completely number-obsessed. Sometimes I wonder if they do the research we do to avoid actually talking to their customers.

Organizations often use market segmentation to focus on attractive customer groups, drive differentiation, and better align with customer needs. As a result, the marketing department most often uses it. But market segmentation has true, organization-wide applications.

We all have that friend, peer, boss, employee, associate…you know, the guy who always knows how everyone should do everything, how to run every company and every country, the space program and so on.

Online communities are havens for gleaning insights and building brand. What\’s new is the same platform used to manage the community and capture feedback, can be applied to manage member-hosted, in-home parties. In person!

Bellomy Research, Inc. (BRI) announced today the release of Version 1.1 of their SmartIDEAS™ Community application. This new version allows members of BRI’s private Market Research Online Communities (MROCs) to upload mobile pictures via the application and displays the monthly Points Leader Board used for monthly incentives.

Toluna, one of the world’s leading online research panel and survey technology providers, today announces the company’s plans for future growth, including the successful rollout of the company’s global operations platform, respondent investment and a key new hire.

The social media platforms have been “a-buzz” recently, revisiting an old foe this past month with discussions and debates over adopting ISO standards for research. I can see both sides of this issue with a market research industry that is plagued with perceptions of “black box” methodologies and the need for certain methodologies to be standardized and perhaps certified.