There are several problems really. The first is the name. It should really be called applied cognitive neuroscience (ACN), because that is what it is. Hopefully this would counter all the specious arguments about it being scientific.

I bet you didn’t know this guy’s name is Matt Lesko. You probably know him as “that annoying, screaming, question mark suite wearing guy” — yeah — THAT GUY. He’s made millions being bold and annoying and he didn’t spend millions to do it.

If you’re part of a market research organization, you’re probably acutely aware of the shifts that have been going on in Market Research. Maybe they upset you. But this is a good thing. That’s your brain’s way of telling you that it’s time to do something different. And the good news is, the sooner you get to finding something different – the better for your bottom line.

Organizations often use market segmentation to focus on attractive customer groups, drive differentiation, and better align with customer needs. As a result, the marketing department most often uses it. But market segmentation has true, organization-wide applications.

We all have that friend, peer, boss, employee, associate…you know, the guy who always knows how everyone should do everything, how to run every company and every country, the space program and so on.

The social media platforms have been “a-buzz” recently, revisiting an old foe this past month with discussions and debates over adopting ISO standards for research. I can see both sides of this issue with a market research industry that is plagued with perceptions of “black box” methodologies and the need for certain methodologies to be standardized and perhaps certified.

There is a whole new and improved research segment blooming out there — social media research. There are experts out there who will scan the social media sites for chatter about your company and your brand.

On Thursday July 22nd, 2010 over 118 participants signed up for Survey Analytics and Dorian Simpson of Planning Innovations presentation on: How to Use Conjoint Analysis In the Innovation Process.

GfK Consumer, a division of GfK Custom Research North America, today announced highlights from Future Buy, its first annual integrated study of shopping behaviors.

It’s hard to open a marketing magazine without seeing an ad from an online survey panel company proclaiming how clean and high quality their panel is. A few years ago, this claim was a big deal – it was the Wild West of online survey panels, and buyers of sample had to be very careful as to who they worked with.

Simply put… We can reach more readers with more engaging content for less.

Survey Analytics now offers experienced project managers, highly skilled technical staff and professional linguists with an ISO 9001-2008 Certified quality management system to offer most accurate Language Translations.

A recent article in the Seattle Times covering a poll by Elway Research gives me an opportunity to discuss statistical testing. The description of the methodology indicates, as I’d expect, that the poll was conducted properly to achieve a representative sample:

Your customers are constantly making trade-offs when making purchase decisions between you and your competitors. Traditional research questions, such as ranking features and asking pricing sensitivity questions are valuable tools, but often leave you wondering which features are really important and how you should price vs. real competition. So how can you simulate a real-world purchase decision before you go to market?