Archive for Advertising

Getting Attention: A Whole New Way to Interact With Your Market

Aug 26, 2010 No Comments by admin

I bet you didn’t know this guy’s name is Matt Lesko. You probably know him as “that annoying, screaming, question mark suite wearing guy” — yeah — THAT GUY. He’s made millions being bold and annoying and he didn’t spend millions to do it.

Advertising, Consulting, Marketing, Strategy Read more

How Small Businesses Buy Technology — Like You and I

Aug 26, 2010 No Comments by admin

I used to go crazy working in a manufacturing environment and hearing sales people or executives go on and on about how “our customers” were different. They were “industrial buyers”. They were part of a buying center or committee

Advertising, Marketing, Research Read more

Western Wats Unveils {n}fusion Sampling

Aug 18, 2010 No Comments

Western Wats announced the release of {n}fusion sampling – a sampling methodology that expands and diversifies the reach of online sampling frames beyond managed panel.

Read more

How Can Re-Framing Research as Listening Improve Your Decisions

Aug 18, 2010 No Comments

I have this client that is completely number-obsessed. Sometimes I wonder if they do the research we do to avoid actually talking to their customers.

Read more

The Arrogance Conundrum

Aug 12, 2010 No Comments

We all have that friend, peer, boss, employee, associate…you know, the guy who always knows how everyone should do everything, how to run every company and every country, the space program and so on.

Read more

Webinar: MROC Parties — adding in-person activities for online community members

Aug 11, 2010 No Comments

Online communities are havens for gleaning insights and building brand. What\’s new is the same platform used to manage the community and capture feedback, can be applied to manage member-hosted, in-home parties. In person!

Read more

Toluna Announces Plans for Future – Announcement includes launch of global operations platform, respondent investment and key new hire

Aug 10, 2010 1 Comment

Toluna, one of the world’s leading online research panel and survey technology providers, today announces the company’s plans for future growth, including the successful rollout of the company’s global operations platform, respondent investment and a key new hire.

Read more

What is “Passing the Portal” Location?

Aug 10, 2010 No Comments

Highly qualified customers who “come to you” are a Marketer’s dream. No matter the particular bent of the Marketer, her ultimate goal is the betterment of the company via the coupled channels of customer loyalty, sales, and brand excitement.

Read more

10 Major Marketing Strategies We Can Learn From Today\’s Celebrities

Aug 10, 2010 No Comments

There are people who truly deserve to be famous because of their talent and contributions to this world. Oprah, Kanye West, Steve Jobs are a few examples of people who are well deserved of their notoriety

Read more

GfK And Kantar Partner To Offer A Breakthrough In Online Data Quality Launch Service Through Promedius Group, A New Not-For-Profit Industry Consortium

Jul 27, 2010 No Comments

GfK Custom Research North America and Kantar announced the formation of an important new alliance devoted to the advancement of online data quality.

Read more

Thumbspeak Outshines Over 200 Nominees to become a MobileBeat 2010 Startup Competition Finalist

Jul 15, 2010 No Comments

Thumbspeak LLC launched the company and was announced as one of the 20 finalists in the MobileBeat 2010 Startup Competition. Proving that it has what it takes to stand out in the crowd, Thumbspeak was picked by a panel of experts and advisors as one of the hottest companies in the mobile space.

Read more

Western Wats Introduced Mobile Survey Solution

Jul 15, 2010 No Comments

Western Wats announced the launch of a new mobile survey research solution. Western Wats mobile helps researchers quickly ask questions of mobile users on the go and helps respondents answer using the convenience of their mobile device.

Read more

QualBoard Adds 4 New Languages; Use is Free to Clients

Jul 15, 2010 No Comments

20|20 Technology, a Division of 20|20 Research, Inc., today announced the addition of four new languages supported by its QualBoard™ (bulletin board focus group) platform, bringing to 17 the total number of languages supported by the software. The four new languages are Hindi, Thai, Indonesian and Dutch.

Read more

New Website for SURVEY MAGAZINE

Jul 14, 2010 No Comments

We published a NEW website today to support the ever-growing demand for SURVEY Magazine.

Read more

Why Digital vs. Traditional Print?

Jul 09, 2010 No Comments

Simply put… We can reach more readers with more engaging content for less.

Read more

Browder Joins Bellomy Research as Research Manager

Jul 08, 2010 No Comments

Winston-Salem, NC – July 6, 2010  – Bellomy Research, Inc. (BRI), a national marketing research and consultancy firm based in Winston-Salem, announced that Michelle Browder has joined the company as Research Manager. She joins Bellomy from Information Resources, Inc. where, as Director- Account Management, she served numerous Fortune 500 clients in CPG.  She holds a [...]

Read more